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The NYU Cinema Research Institute brings together innovators in film and media finance, production, marketing, and distribution to imagine and realize a new future for artist-entrepreneurs. 

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Releasing your film on the Internet... for free?!

Felipe

Director Dean Peterson just released his first feature "Incredibly Small" on Vimeo. Yep, online. And for free. When his Producer Todd Sklar -admirably holding himself- simply asked for a good reason to do so, Peterson sent him a list of seven. All of them make very good points, but two are especially interesting:

4. This movie is the product of the crowd sourced, internet 2.0, ‘other buzz word’ culture of the internet through and through. We raised money on Kickstarter, garnered an audience and fan base on Tumblr and Reddit connected with fans on tour through Twitter and Facebook, and if Google+ made any sense, I’m sure we’d find a way to utilize that too. Now it seems fitting to stay true to that spirit and bring it all back full circle and put this motherfucker on Vimeo or YouTube right?

7. Torrents. Piracy is viewed as a huge problem in the film industry but what if we turn it into a boon? If you go on Pirate Bay there are over 10,000 people who are currently downloading The Hunger Games, who I’m sure the studios view as villains but we should view them as potential audience members. They’re our friends! This is a huge untapped group that I think it would be a mistake to ignore. They’re going to download movies no matter what we do, so we should at least provide them with OUR movie to download and watch versus one of the other ones. Let’s put a super hi res version of the movie on torrent sites and try to get something from them. An email address, a donation, a DVD sale or them blogging or tweeting about it or using that X-Box headset thingy to tell their Halo friends about it. That’s better than nothing.

The full article, in the section "Truly Free Film" of Ted Hope's blog. And here's the full version of the film: