As DVD pie crumbles, is VOD sweet? [VARIETY 5.712]
Ryan
VOD is a growing component of domestic distribution deals but unlike boffo box office figures, such success adds no value for the international market. Indeed, releasing a film day-and-date on VOD and theatrical in the U.S. may diminish its appeal to foreign distributors, who still regard that as a sign of inferior quality. Plus, the secrecy surrounding VOD revenues undermines any positive reports regarding any business a film has done.
Full article: http://www.variety.com/article/VR1118053065